American Eagle is defying the odds thanks to a brilliant new strategy

The retailer has been taking several steps to avoid slipping sales, Phil Wahba of Fortune reports. A crucial component of this is avoiding heavily discounted clothing — a trend that’s hurting competitors Abercrombie & Fitch and Aeropostale.

The retailer has been taking several steps to avoid slipping sales, Phil Wahba of Fortune reports. A crucial component of this is avoiding heavily discounted clothing — a trend that’s hurting competitors Abercrombie & Fitch and Aeropostale.

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