Coca-Cola made a big bet that moving to smaller packages would make people spend more on soda — and it’s paid off

Over the past few months, Coke has shifted its focus towards selling smaller cans and bottles in the US, in the hope that slimming down on portion size will help fatten up its margins. And it’s a bet that appears to have paid off. Net operating revenue in North America grew 3% year-on-year to $5.

Over the past few months, Coke has shifted its focus towards selling smaller cans and bottles in the US, in the hope that slimming down on portion size will help fatten up its margins. And it’s a bet that appears to have paid off. Net operating revenue in North America grew 3% year-on-year to $5.

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