Study Will Make You Question Prices on Travel Websites

When searching for a flight or hotel room online, it’s hard to know if you’re getting the best price. A new study from Northeastern University looked at how much prices change based on the user, and found a greater percentage of inconsistencies on travel sites than other kinds of retailers.

When searching for a flight or hotel room online, it’s hard to know if you’re getting the best price. A new study from Northeastern University looked at how much prices change based on the user, and found a greater percentage of inconsistencies on travel sites than other kinds of retailers.

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