Experimental analytics helps bosses look beyond the obvious

Business people like to think their decisions are rational and based on facts, but in practice they are often most swayed by gut feel or the advice of colleagues, which can of course be totally wrong.

Business people like to think their decisions are rational and based on facts, but in practice they are often most swayed by gut feel or the advice of colleagues, which can of course be totally wrong.

via Pocket http://ift.tt/1s48hD9

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